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Sabtu, 25 September 2010

5 Tips to Get More Results from Your Marketing Materials

The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there's no middle person involved, like a sales rep) I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese.

And what's the one thing? The results I got for my clients.
Therefore, improving results became a pretty big focus of mine. You might even call it a passion. (Some people who aren't nearly as nice have called it in an obsession.)

Regardless, here are 5 tips that can help you improve the conversions of your marketing materials.

1. Know who you're talking to. If I hear anyone say "women are my potential customers" or "anyone with skin is my target market" (yes, that really was a direct quote from someone who sold Mary Kay or Arbonne or something like that) I will send my border collies (all 3 of them) to your house and force you to play fetch with them until your arm falls off. Seriously, the quickest way you can end up with the most dismal results imaginable is to try and talk to everyone. Come up with a specific customer -- the more specific the better -- and make sure your marketing materials speak directly to that customer.

2. Make sure you write benefits, not features. This one is probably the hardest one to "get" but also one of the most critical. People buy benefits, not features, so if you only talk about features you're just asking for people not to buy what you're selling.

So what is the difference between features and benefits? Features are a description of a product -- for instance, if we're talking about a diet pill, a feature would that the product is a pill. A benefit would be the solution the product provides -- in this case, losing weight.

As much as you possibly can, write about why someone should buy your product. No one buys diet pills because they like taking pills, they buy them to lose weight. Think of the solution your product or service provides and write about that.

3. Work on that headline. David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that people make the decision to read your marketing materials based your headline.

Your headline should: a. speak to your potential customers, b. contain a benefit, c. be so compelling your target market is compelled to read further. That's a lot to ask for from basically a handful of words. So don't rush the process -- take as much time as you need to create the very best headline for your particular piece.

4. Don't forget the call to action. You've got to tell people what to do next. If you don't tell them what you want them to do, chances are they won't do anything.

Don't assume your potential customers know what you want them to do. They don't. They can't read your mind. Nor do they want to. They're busy people. They don't have the time or the energy to figure things out. Tell them what to do next, or don't be surprised when they don't do anything.

5. Use P.S.'s or captions. Postscripts (P.S.) are the second most read item in a sales piece. What's the third? Captions. (The copy under photos, diagrams or other illustrations.) Now that you know that, think of the ways you can use either or both of those items in your pieces. Maybe you put a special offer in there or you highlight a particularly compelling benefit. Or you tell them again what you want their next step to be. Whatever you do, don't waste that space.

If you even do just one of these tips, you should start seeing better results. Work on all five and you might be amazed at how much your results improve.
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Rabu, 01 September 2010

Alien Text Effect in Photoshop


So here is another Text Effect in Photoshop. You can use this effect to make titles for your site, printing material etc. It is quite easy tutorial, simple Blending options to use. So hopefully it will be an addition in your gallery.

1. First of all take a new file of any size, I’m going to take 560×400 px size with RGB color mode and 72 DPI.
2. Now choose any background and put it on your file like:

3. Its time to write your text over it. Try to write text in Bold font, I’ve used Impact fond with Green color:

4. Now I’m going to apply Layer Styles over this text layer (Layer >> Layer Styles), I’m going to use Drop Shadow, Outer Glow, Inner Glow, Bevel & Emboss, Gradient Overlay & finally Pattern Overlay. So chose these command one by one and apply the following settings in relevant boxes.

5. When you hit ok, this kind of effect should come:

6. Now duplicate your image layer and place it over the Text layer. Then change the blending mode of this layer from Normal to Softlight.

You will get this effect:

7. Again duplicate this image layer and place it over the previous copied layer and change the blending mode from Normal to Overlay and reduce the opacity to 50% and fill to 50%:

you will get this final result:

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Be A Performer In You Job

ver the years I have been able to maintain as a performer in my jobs. I have work for more than 5 years and I had work in a few companies before. I am able to maintain between the results of above average and outstanding every time when comes to annual performance review. Below are some of the attitude and mindset that I adopted in my job:

1. Do more than expected. When you are expected to solve 1 task, don't only solve that 1 task. Solve more than 1 task. A lot of people are not willing to do more. They thought that if they do more, they will lose out. This is not a correct mindset. Only by doing more, you will learn more. By doing more, you create additional value for yourself. And a boss likes subordinate who willing to do more.

2. When you finish your task, don't just sit there and wait for your boss to assign you the second task. Go and ask for more, be proactive. Your boss will be impress.

3. Act and think that the company is own by you. If you are the owner of your company, I am sure that you will be 100% commited when you do your work. You will do your best for your own company.

4. Learn to like your job. Like what you are doing. If you really not able to like your job, then change to a job that you like.

5. Willing to share your knowledge with others. Many people are not willing to share what they know to others because they want to keep the knowledge to themselves. They don't want other people to know that so that they can become more valuable to the company. Indeed this is not true. If you continue to keep the same knowledge to yourself, then you will not be going far. One of the important criteria to be promoted to a bigger role is that you need to know how to coach your subordinate. If you don't share what you know, then you won't be given that bigger responsibility. If you are willing to share your knowledge and you are good enough, people will know and they will respect you as an expert.
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Minggu, 29 Agustus 2010

Chosen Affiliate Programs

Is it an Affiliate or an affiliate? Simple description of the affiliation is to make other people's products were sold and we get a commission. As a seller of a good (and responsible) we are required to know what the benefits are earned by the buyer. Why sell a product that is not useful for other people?

One of the affiliate program I know of is MoreNiche. The reasons that made me want to sign up and want to learn more serious in the MoreNiche affiliate is:

1. Registration is quick and easy. Stay self-enter data such as name, address, website / blog, email etc.. And immediately accepted.
2. There are sign-up bonus $ 15 after we have received. Only by registering it.
3. Many other bonuses in addition to the sign-up bonus. $ 10 to enter a promotional link on our website / blog, $ 10 bonus for the next 100 visitors to this page website / blog that contains a link campaign from MoreNiche, $ 10 bonus to be active in forums MoreNiche (50 post-forum) and $ 20 for referring other people who successfully made its first sales, 5% of every sales person we refer.
4. Tutorial materials affiliates. Provided materials about the ins and outs of affiliate in the form of ebooks and videos that we could easily download and learn.
5. Diverse products. We can use to learn material affiliates.
6. Payment can be via Paypal account or check. The minimum payout is $ 100 through Paypal. Do not have a Paypal account?.

How? Interested to participate in learning with MoreNiche affiliate? Please register via aff. I yes: D Click the banner below aja.
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Why is Firefox so popular?

A myriad of reasons explain why Firefox is becoming increasingly more popular:

RSS reader-Firefox has a built-in RSS reader which allows users to stay up to date with the content of their favourite blogs and Websites;

Better security-Firefox has proven more secure than Internet Explorer for a few reasons, but primarily because the majority of hackers prefer to target the most commonly used browser, namely Internet Explorer;

Integrated search bar-Firefox users have quick and easy access to their favourite search engines such as Google and Yahoo;

Customizable-Unlike most browsers, Firefox allows numerous options to personalize both its appearance and functionalities;

Find as you type-Firefox automatically highlights the first result of a search as you start to type it. If you frequently search the content of Web pages, this feature can save you quite a bit of time;

Tabbed browsing-Arguably one of the most important reasons behind Firefox's popularity is that it offers tabbed browsing. In other words, you can navigate several sites in a single page as well as drag and drop tabs to keep sites together;

Firefox Extensions

Another key advantage of using Firefox is that it allows the use of numerous extensions. If you are not familiar with extensions, they are add-ons that provide the browser with new functionalities. There are literally hundreds of extensions, but here are a few well-known and popular ones to illustrate the numerous possibilities that Firefox extensions have to offer (for a complete list check out https://addons.mozilla.org/):

No Script-Makes your browser more secure by allowing JavaScript, Java and other executable content only for trusted domains of your choice, e.g. your home-banking web site;

Video Downloader-Allows users to download videos from Youtube, Google, Metacafe, iFilm, Dailymotion, and other video sites;

DownThemAll-This extension is a download manager that features an advanced accelerator that increases speed up to 400% and allows users to pause and resume downloads at any time;

MacFox-Lets PC users experience the look of Mac OS X. This extension includes Aqua-style UI elements and enhancements.
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Sabtu, 28 Agustus 2010

AVG Free Edition 9.0.851

AVG Anti-Virus Free Edition is trusted antivirus and antispyware protection for Windows available to download for free. In addition, the new included LinkScanner® Active Surf-Shield checks web pages for threats at the only time that matters - when you're about to click that link.

AVG Anti-Virus Free has these following features:

* Award-winning antivirus and antispyware
* Real-time safe internet surfing and searching
* Quality proven by 80 million of users
* Easy to download, install and use

* Protection against viruses and spyware
* Compatible with Windows 7, Windows Vista and Windows XP

AVG Anti-Virus Free Edition is only available for single computer use for home and non commercial use.

Download AVG Free Edition 9.0.851
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